Beginning West and Heading West

I believe my brand identity is more certain. Though I may have the wrong idea of brand identity, RUN RULE REIGN’s brand identity is in helping other reigns, and wanting to outfit the world with purpose, to spread a message. I used to fight between do I go simple in aesthetic or do I go bold. But the thing is I am both and others can be both depending on their mood. So I have two igbo words of inspiration that help me to create both lines; Odik and Ocha. I also have learned that my logo is not necessarily the brand and that I should be able to create a recognizable brand look without the use of my logo. Which I have done especially with the bold prints.

• I want us to be transparent and kind to our employees and customers. I want the value of serving and giving to be a part of our culture, a way of helping others. II want us to value humankind and that we are from the same body, and once upon a time we have all lost our way, so we must be able to be patient and forgive, but then keep our distance away for our

• own protection. We are founded on giving.

• It seems like the thing that resonated most of the time with people and my brand was not the clothes but instead was the story behind the brand and why the brand started. I think that hoodies, outerwear and bags are also the most popular. I recently posted about incorporating IIgbo into the brand, which received a higher volume of likes than usual. So, it seems that people can resonate or be fascinated by culture. From my own experience, I am fascinated by other cultures, such as cultures outside America and their long history and the ways that each

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